New Apple TV Likely to Launch in Late 2025
Apple is reportedly moving ahead with plans to introduce a new Apple TV model by the end of 2025, according to sources familiar with the company’s product pipeline, as reported by Rumors.
A Refresh Is Coming for Apple TV 4K
The current Apple TV 4K, launched back in 2022, may soon be phased out. While Apple doesn’t update its streaming device frequently—typically every three years—signs indicate that a new version is set to take its place before the year ends.
The 2022 version featured the A15 Bionic chip, HDR10+ support, and an updated Siri Remote with USB-C charging. While it remains Apple’s only Apple TV device on the market, its time appears to be coming to an end.
What’s New in the 2025 Apple TV?
Although Apple hasn’t officially confirmed the hardware specs, several expected upgrades have surfaced:
New, faster Apple Silicon chip
Support for Wi-Fi 7 for faster streaming and connectivity
Apple-designed Bluetooth + Wi-Fi combo chip, aimed at better integration with HomeKit and smart home devices
Lower pricing strategy to stay competitive in the growing streaming device market
According to an Apple analysis, the company is exploring ways to make the upcoming Apple TV more affordable — potentially appealing to a broader range of users and rivalling more budget-friendly alternatives from Roku, Amazon, and Google.
Expected Launch Timeline
Sources suggest the new Apple TV will be released sometime in late 2025, likely between September and December. Internal developments at Apple continue to indicate preparations for a launch within this window.
This aligns with Apple’s typical release pattern for the Apple TV, and fans can expect an official announcement possibly during the company’s annual fall event.
HomePod 2nd Gen Also Facing Replacement
Interestingly, reports also suggest that Apple may retire the second-generation HomePod this year, further signaling a broader refresh across Apple’s home entertainment ecosystem.
FAQs
Q1. Is Apple launching a new Apple TV in 2025?
A: Yes, sources confirm a new Apple TV model will be released between September and December 2025.
Q2. What upgrades will the 2025 Apple TV have?
A: The next-gen Apple TV is expected to feature a new chip, Wi-Fi 7, and an Apple-designed wireless chip for improved smart home performance.
Q3. Will the new Apple TV be cheaper?
A: Apple is reportedly considering a lower price to stay competitive in the streaming device market.
Q4. Is the current Apple TV 4K being discontinued?
A: Yes, the 2022 Apple TV 4K model will likely be replaced with the new version.
Final Thoughts
Apple’s next-gen Apple TV is shaping up to be more than just a routine update. With upgraded internals, improved connectivity, and possibly a more aggressive price point, it could be one of the most compelling versions of the device yet — especially for users looking to expand their Apple-powered smart home setup.
Stay tuned as more information emerges in the lead-up to Apple’s expected fall 2025 event.
